In the past, inbound marketing was never a priority. Marketers only focused on traditional means such as broadcast, direct mail, print, and telephone.
Today, this is not the case. Marketers have shifted to comprehensive strategies such as blogs, eBooks, podcasts, and videos.
The last option, videos, continues to increase steadily, especially when you talk of YouTube videos. In 2018, 45% of marketers invested in YouTube more than any other channel available to them.
With the millions of YouTube videos posted annually, you may want your videos to show up first. YouTube has an algorithm that ranks videos that look into many factors.
So how do you ensure your videos appear first? It all starts with applying the search engine optimization (SEO) rules. That said, I’m here to help you.
In this blog post, I examine some of the best SEO rules and practices that will help you in the management of your YouTube content. Let’s start with the definition.
What Is YouTube SEO?
Simply put, YouTube SEO is a process that involves the optimization of your YouTube channel, playlists, and videos to rank high in the search option of a given query.
The process involves several tasks, such as optimizing our meta and video descriptions, adding captions to videos, and ensuring that you use the right keywords.
If you follow the instructions correctly, YouTube SEO will help rank your videos at the top of search pages. Top ranking helps in increasing brand awareness, views, traffic, and revenue.
How YouTube’s Search Engine Algorithm Works?
YouTube uses a ranking algorithm to determine how content ranks. Although the algorithms are not well defined, below are some of the things you need to know about ranking videos:
YouTube’s Search Engine Algorithm
• All videos are ranked based on their relevancy
• The reward focuses on video engagement and not clicks
• The ranks take into consideration the meta descriptions match the interests of the user
• The ranks consider how many specific users have watched the video
• The ranks consider the users watching history
• It considers the total number of subscribers
• The ranks consider the view velocity, which refers to the number of subscribers that watch the video immediately after it is published
The above factors ensure that there is a high engagement between the YouTube marketers and the viewers. The more the videos are posted on the platform, the more ads are shown and more money for Alphabet Inc.
So the bottom line is, if you are unable to engage your audience on YouTube, your chances of being ranked highly are close to none.
To this end, I have talked enough about how the Search Engine Algorithm. It is youtube seo meaning time to look at how to conduct YouTube SEO systematically.